Art you can wear. Stories you can keep.
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A tribute to the daughters of India

Art for the way you live.

Stories inspired by the daughters of India. Discover art to wear, carry, display and treasure.

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Hand-painted in IndiaMade to orderUnisex

Art to wear

Tees.

45 designs · Unisex

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Colour

Art with another layer

Hoodies.

46 designs · Ivory & black · Unisex

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Colour

The original canvas

Paintings.

46 stories · By commission

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A story to keep

Collectibles.

46 pieces · By commission

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Another canvas

Denim jackets.

46 designs · Unisex

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Art at your feet

White sneakers.

46 designs · Fit checked first

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Sea of Her Own Sneakers

Sea of Her Own

White sneakers · Fit checked · Unisex

₹64,999
Lotus Reverie Sneakers

Lotus Reverie

White sneakers · Fit checked · Unisex

₹69,999

Art in your everyday

Tumblers.

46 designs · One size

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A story to carry

Tote bags.

46 designs · One size

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Vision of BAETEE

India’s luxury house of
hand-painted art.

BAETEE did not begin in a boardroom. It began in a garden—with two fathers watching their children place small hands in the soil and ask the most honest questions about flowers, growth and life.

Conceptualised by Malik Gilani and Aman Merchant, each painting carries something from those moments: the patience of waiting for a seed, the joy of the first bloom, the sadness of a fallen petal and a child’s belief that life can begin again. An anonymous BAETEE artist then gives that feeling a human pulse through colour, brush pressure and the beautiful differences no machine can repeat.

The name BAETEE echoes beti—the Hindi word for daughter. Behind that word are millions of individual lives: daughters who have been protected and daughters who have had to protect themselves; dreams encouraged, interrupted or never asked about. We will not make their pain a campaign. We want to help change what comes next.

Through the mission of Merchantise Holdings, BAETEE intends to turn creative skill into dignity, authorship, income and ownership. Our ambition is to place Indian hand-painted art at the heart of luxury fashion and build an enduring art asset class—but its true value will always begin with a human hand, a human story and an opportunity made real.

Nobody wanted BAETEE.Now, everyone can bring a BAETEE home.

About the young artists

Zeki & Kabir

For them, gardening is not a hobby. It is an emotion, a way of life and a way of understanding the situations unfolding around them.

Seeds Kept in a Teacup, garden artwork accompanying Zeki Gilani’s profile

Zeki Gilani

President · Age 4

CP Goenka International School

Zeki relates the garden to life. In roots he sees patience; in a seed, possibility; and in every new leaf, a beginning worth waiting for. Gardening helps him give shape and colour to the feelings he is still learning to name.

He sees a beginning in every seed.

The Last Watering Can, garden artwork accompanying Kabir Merchant’s profile

Kabir Merchant

Chairman · Age 4

JBCN International School

Kabir sees the garden as a living world of feelings and choices. Caring for it is his way of reading change, responding to a moment and understanding the situations around him as life grows and changes.

He listens to what the garden is saying.

Two four-year-old gardeners. Equal voices. A world of feeling in bloom.

Baetee of India

Every state is a state of art.

A hand-painted story from every state and union territory, honouring the daughters of India.

Hand-painted commissions.

Choose a place. Discover its story.

PuducherryMaharashtraNagalandLakshadweepUttar PradeshTamil NaduChhattisgarhGujaratDelhiSikkimTripuraWest BengalOdishaBiharLadakhRajasthanTelanganaAndhra PradeshMizoramArunachal PradeshMeghalayaJharkhandAssamManipurKarnatakaUttarakhandDadra and Nagar Haveli and Daman and DiuMadhya PradeshGoaKeralaChandigarhAndaman and Nicobar IslandsHimachal PradeshJammu and KashmirPunjabHaryana

Map attribution · Use the state selector for smaller territories.

12 / 36 Kerala

Backwater Lullaby, inspired by Kerala
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Kerala · South

Backwater Lullaby

Original by commission

A houseboat drifts through backwater reflections edged with a kasavu-inspired border. For the women whose care gives a place its quiet rhythm.

Kasavu borders · houseboats · backwaters

It begins with a brush.

Your original will be painted by hand by a BAETEE artist. Individual brush marks, layered colour and small variations will give the finished piece its own character. The image shown is a design preview; the physical painting will be its human interpretation.
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